Add Google Analytics to your emails!

Set up email tracking with Google Analytics!

1. Then create a custom metric by going to your admin settings, chosing your property then Custom Metrics.
   
2. Add the following settings
   
   4. Go to https://ga-dev-tools.appspot.com/hit-builder/ and add the following parameters, change the value of “tid” to your Google Analytics Tracking ID. Then copy the generated parameter string.

   

3. Useful examples can be found here: https://developers.google.com/analytics/devguides/collection/protocol/v1/devguide#commonhits

   make sure you validate it and test before copying the tracking parameters.

4. Copy the string from the hit builder and add it to the following image link

   
   <img src=”http://www.google-analytics.com/collect?″ />
   
   

   so it becomes

   
   <img src=”http://www.google-analytics.com/collect?v=1&t=event&tid=UA-12345678-1&cid=unqiueid&cm=email&cm1=promotemplate1&cs=newsletter&el=unqiueid&ec=email&cn=campaignname&ea=open″ />
   
   

5. Place that image tag just before the closing tag of your body in the email

   <img src="http://www.google-analytics.com/collect?v=1&t=event&tid=UA-12345678-1&cid=unqiueid&cm=email&cm1=promotemplate1&cs=newsletter&el=unqiueid&ec=email&cn=campaignname&ea=open" />
   </body>
   

6. Replace uniqueid something that gets generated automatically through your email provider.
   For mailchimp its *|UNIQID|* so your tracking should now look something like this if you use MailChimp:

   <img src="http://www.google-analytics.com/collect?v=1&t=event&tid=UA-12345678-1&cid=*|UNIQID|*&cm=email&cm1=promotemplate1&cs=newsletter&el=*|UNIQID|*&ec=email&cn=campaignname&ea=open" />