Category: Articles

Add a custom event that triggers a goal in GA with GTM

1. Make sure that GTM is fully configured and activated on your site 2. Push an event to the dataLayer when you want it to happen… for example inside an eventlistener… 3. We will call this event “myevent” and the variable for the event “myeventResult”. These should be changed to something descriptive depending on what …

Add Google Analytics to your emails!

Set up email tracking with Google Analytics! Then create a custom metric by going to your admin settings, chosing your property then Custom Metrics. Add the following settings 4. Go to https://ga-dev-tools.appspot.com/hit-builder/ and add the following parameters, change the value of “tid” to your Google Analytics Tracking ID. Then copy the generated parameter string. Useful examples can be …

How to code emails

Coding emails is one of the most annoying things you can do in HTML. The reason is that email clients preprocess the code in the html before rendering it and showing it to the user. It started as a security feature but a lot of email clients also targets CSS and the html structure which …

Attribution Models in Google Analytics

The Default models: Last interaction model gives credit to the last interaction regardless if its a direct visit or not. Last Non-Direct Click gives credit to the last action which wasn’t typing in the url in the browser and hit enter. The first interaction model gives 100% of the conversion to the initial marketing channel. …

Google Analytics for Ecommerce

Make sure you enable Ecommerce in view settings and add the extra Ecommerce code to your site or application. A simple way to check which marketing channels is driving sales to which products is by selection your products and then add Source/ Medium as a secondary dimension Sales performance is good to identify trends (which …

Google Analytics Dashboards, USE THEM!

Even if you don’t have time to dig into analytics and learn in detail about all the stuff, there is one simple thing you can do in order to get out more of it. Click on customization -> Dashboards -> Create new -> import from gallery. Have a browser and import 1, then import another …